Twitter will roll out an official advertising platform, likely within the next month or so, one of the company%u2019s executives told an advertising-industry conference, according to a report in Media Post. Anamitra Banerji, head of product management and monetization at Twitter, apparently made the comment in response to a question from a panel moderator at the IAB Annual Leadership Meeting in Carlsbad, Calif., on Monday.
Twitter is working on an ad platform, Banerji reportedly told Media Post following the panel, but currently it%u2019s %u201Conly in the test phase.%u201D People are constantly %u201Ctalking and engaging with brands, sharing their feedback,%u201D during events such as the SuperBowl, he said during the panel, asking the conference delegates: %u201CWhat if brands start to participate?%u201D He added that the company will make it %u201Cexplicitly clear that a sponsor%u201D paid for the ad, and make it %u201Crelevant and useful, so the user doesn%u2019t think of it as an ad.%u201D
Twitter recently revealed that it has grown to the point where it is receiving and distributing 50 million tweets a day, or about 600 every second. That puts the social network up in Facebook territory. With that kind of growth, it makes sense that the company would want to take advantage of that user base and provide advertisers with a way to reach and target them. What remains to be seen is how the service implements ads, and whether or not users revolt against the commercialization of their social network.
There are already several companies trying to take advantage of advertising in Twitter streams, including IZEA %u2014 formerly known as PayPerPost %u2014 and Ad.ly, which allegedly pays celebrities like Kim Kardashian thousands of dollars to tweet about various products and services. It will be interesting to see what happens to these and other %u201Csponsored tweet%u201D services when Twitter eventually rolls out its official platform.
Some Twitter users say they will stop using the service if advertising becomes prevalent in their streams (but may be willing to pay a fee to keep it out), while others say that they welcome advertising and look forward to having Twitter target them based on the hashtags or keywords they use. What do you think? Will advertising change your experience or make you use Twitter less?
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