Good design is a critical part of any web or social media presence. Like the clothes you wear to a job interview or a business meeting, a sharp looking social profile or website is the first step toward being taken seriously online.
Whether you’re a professional designer or an armchair artiste, tools abound that you can use to snazz up your web presence, and give it that polish that professionals, potential customers, and online friends have come to expect from a social media maven. We’ve talked to the experts about what they use for inspiration, collaboration, and getting down to the business of design in a social media world. Here are some of the suggestions they offered up.
1. Core Application Alternatives
In days of old, the software powerful enough to create and edit high quality graphics was expensive — and it still is, if you must have the name-brand products.
But if you’re open to experimentation and perhaps a bit of digital quirkiness, there are free, open source alternatives to some of the staples of the digital design tool set.
“I use Photoshop for any image editing I need to do, but it comes at a price,” says Alex Mathers, a freelance designer and illustrator who writes about design and social media promotion at …