Bringing Google, Facebook, Twitter Together: Third Party Login Grows Rapidly in 2010

fingerThis March has been a busy time for the leading architects of the social web. Twitter announced its @Anywhere at Chirp. Meanwhile, Facebookbrought the Open Graph protocol to light the path of social sharing and separately announced support for OAuth 2.0 at F8.

Personal information sharing across the web is transforming in front of our eyes. To get our bearings on the innovation taking place, we took the time to talk to JanRain a leading third-party login services to find out what the changes in the recent landscape mean for open standards and user facing services.


2010 is the Year of Third Party Growth: Websites and Users

Lisa Hannah, head of marketing of JanRain mentioned that in the first quarter of 2010, the total number of web site customers using their RPX third party login service grew by 50%.

janRain new widget

At the same time frame, the total number of logins through RPX accounts grew by 100%. Both the base of applications supporting third party login is growing, increase in use overall for sites using third party login services.

The number of websites using JanRain’s RPX worldwide have passed the 200,000 mark. Here is an example of what it looks like that you may have seen on the web.

A Quick Summary of the Provider Landscape

Google and Facebook are leading providers of identity services that enable third party login.

Google: Early innovator in identity, manages email, domains, and consumer facing services such as news, google health, and Google Docs as a core service for identity. Uses email as a central token for hanging authentication services within Google.

JanRain mentioned that Google is still the largest authentication provider in their pool of user population, shown here are recent stats.


Twitter: Early innovator in the OAuth implementation ecosystem, the company offers one of the cleanest and fastest growing examples of sharing identity across the web. „Tweet This“ and similar features bring more and more users to Twitter. Twitter uses its unique id for each account @Twitter. It also has made an increasing prominence its goal to know the users email, mobile number, and location.

Posted via email from webbuzz by urban-listening